23 October, the second 24-hours strike was keep going. The strike was continuing by delivery and collection staff.
TV station had not found a good story so that there were no features showing on screens. BBC website News & Sport search engine shows 5 pieces of news relevance postal news comparing 9 pieces on 21 Oct. The postal workers were insisting the strike, but the media were appearing less and less interest. Breaking news of that day was Second day of postal strike in North Ireland. And then another report said, “CWU has said another strike will start next week and may last three days.” The website is using its strength to report the latest although it is one sentence news. It is still could be report individually or combine with others news. The continuous news keeps readers refresh webpage frequently. It will rise page view of website.
The follow news is Postal strikes delay 40% of mail. It was updated at 22:48 on 23 Oct when newspapers have to report it tomorrow. It was on the floating news at the bottom of the screen. The website reported it at the first time again. The report said, “The nationwide postal workers' strikes have delayed about 30 million letters, some 40% of a typical day's post, Royal Mail has revealed.” The news seems like a consequence of last three days three report. It gives a clear figure of the losing “40% of mail was delayed”. It means Royal mail dominates more than 90% of the letters market. Showing the announcement by Paul Moffett, Communication Workers' Union (CWU) Suffolk regional secretary, with the interview video. Although the Paul Moffett was not give the figure of the backlog, the video places on that page operates on the mind of the audience. The story concludes the strike’s result more besides the mail has delayed no other helpful solution. There is still none of sides reveal to back to table.
At the second part of the article, it gives some statements about how delayed mail affect people’s life. These reports also shows on Daily Mail. At the same time, Daily Mail found a new story One-man postal service gets on his bike. “As a one-man delivery service, he cycles 50 miles every day to keep his growing number of customers satisfied.” Comparing with other general reports, one-man postal service is a new story. It is fresh and unusual when people talking about mails were out of fashion, when others were keeping report the argument.
In conclusion, facing topical news, almost all types of media were trying to remove their all resource to report a whole latest unusual news story. The media give prominent news a front page or the first news in TV program. To different with others, some media invite expert to analyze the affairs. Another good way is publish appalling pictures or videos. However, in my opinion although they were using attractive method, the most important one should the angle of the report. The angle could be separated into two parts.
Firstly, it is how you treat the story. As mentioned before, I found good stories. First one is on 21 October from BBC website. The story was separated into different part and was updated. The website might be the only media could treat a story like that. The second one is Daily Mail’s story. I choose it because it is unusual. Many readers of Daily Mail are work class. They probably read this story on their way home, on train or bus. The deep analysis cannot catch their attention. They are looking for easy stories. One-man postal service fit their taste.
The Second one is the nature of report. You cannot treat story in bulletin. There is no time for extend. You also cannot fabricate a story from short interview. My point is that choose a correct channel for good stories, like BBC interviewed experts on line and objective analysis for newspaper. Mix these two elements together, a good report was born.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment