22 October, the postal strike started in the morning.
BBC kept following the strike’s operation. Correspondents reported the situation of the strike from all parts of the UK. TV is the best way of broadcast movements, because the lively pictures give audiences vision impact. BBC News at One interviewed Divisional Managing Director of TNT Express Stuart Stobie in Warwickshire, to explain how the strike affects TNT. Meanwhile, the journalist in Manchester went into a stamp shop to find out the affection of their business by the strike. Different interviewees bring clearer report angle and keep following the walkout. It fits the taste of mass audiences not the politics or business man. During the report, at the bottom of the screen, the floating news was keeping update.
At night, BBC Two program Newsnight broadcasted a short video. It combines footage of the strike with interviews of Royal Mail postal workers who were not join in the strike. One of them said he worked at that day because he has to pay bills, children’s tuition. If he worked at that day, he would get that day’s money. Very simple answer, no theories, no slogan, but it moves audiences. I think his answer is the real reason of strike.
The website has less advantage of following the strike, although it is BBC official website that could broadcast the video of strike legally. (Nowadays people prefer to visit YouTube for footage taken on a mobile phone.) Therefore, the BBC website turns to report the background of Royal Mail strike in history and gives analysis. News: Origins of the Royal Mail Strike was updated at 12:19. It said, “In 2007, the last national postal strike ended after both sides signed a 14-page agreement…” The website uses its unlimited pages give a clear reason of the strike though reviewing the walkout in 2007. And then, the website analyzed, “the great prize of replacing confrontation with trust between the two sides, seems as far away as ever.”
This objective analysis was proofed by the following news. The website concludes people’s attitude and wrote Postal strike divides commentators. It gives the different voices of commentators. “In the Guardian, Seumas Milne says ‘back in the real world, postal workers might have been thought foolish…’” A former postal worker, Mick Hume said, “…Postal workers deserve better than that.” When the strike was continuing, the website not only updated the latest news, but also looked forward new angles of the story. It might attract more audiences than TV station. On the other hand, the website sets a page for comments named Have you say? including subtitles, such as How is the strike affecting you? and Postal workers views. Just 22 Oct, thousands people made comments on BBC website. It is a peak in three days. Vox pops is keeping the affairs hot.
It is no doubt that the leader of BNP instead postal strike covers the front page of The Times. However, I was little surprised that the story of strike was arranged on page 8. Newspaper is always the slowest one during operating affairs. The other way round, an adequate amount of times give journalists enough time to thinking. The reports of strike on The Times gives a link that point to page 23. It recommends readers to turn to their comments part. Ann Treneman criticized the condemnations between Gordon Brown and David Cameron. She combines the argument with a former story about Parliament’s favorite biscuits. It is more interesting than a political story. Another link of the story is letters to editor. The editor collected two letters and published. This old communication method to show Vox pops seems a bit out of time.
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