23 October, the second 24-hours strike was keep going. The strike was continuing by delivery and collection staff.
TV station had not found a good story so that there were no features showing on screens. BBC website News & Sport search engine shows 5 pieces of news relevance postal news comparing 9 pieces on 21 Oct. The postal workers were insisting the strike, but the media were appearing less and less interest. Breaking news of that day was Second day of postal strike in North Ireland. And then another report said, “CWU has said another strike will start next week and may last three days.” The website is using its strength to report the latest although it is one sentence news. It is still could be report individually or combine with others news. The continuous news keeps readers refresh webpage frequently. It will rise page view of website.
The follow news is Postal strikes delay 40% of mail. It was updated at 22:48 on 23 Oct when newspapers have to report it tomorrow. It was on the floating news at the bottom of the screen. The website reported it at the first time again. The report said, “The nationwide postal workers' strikes have delayed about 30 million letters, some 40% of a typical day's post, Royal Mail has revealed.” The news seems like a consequence of last three days three report. It gives a clear figure of the losing “40% of mail was delayed”. It means Royal mail dominates more than 90% of the letters market. Showing the announcement by Paul Moffett, Communication Workers' Union (CWU) Suffolk regional secretary, with the interview video. Although the Paul Moffett was not give the figure of the backlog, the video places on that page operates on the mind of the audience. The story concludes the strike’s result more besides the mail has delayed no other helpful solution. There is still none of sides reveal to back to table.
At the second part of the article, it gives some statements about how delayed mail affect people’s life. These reports also shows on Daily Mail. At the same time, Daily Mail found a new story One-man postal service gets on his bike. “As a one-man delivery service, he cycles 50 miles every day to keep his growing number of customers satisfied.” Comparing with other general reports, one-man postal service is a new story. It is fresh and unusual when people talking about mails were out of fashion, when others were keeping report the argument.
In conclusion, facing topical news, almost all types of media were trying to remove their all resource to report a whole latest unusual news story. The media give prominent news a front page or the first news in TV program. To different with others, some media invite expert to analyze the affairs. Another good way is publish appalling pictures or videos. However, in my opinion although they were using attractive method, the most important one should the angle of the report. The angle could be separated into two parts.
Firstly, it is how you treat the story. As mentioned before, I found good stories. First one is on 21 October from BBC website. The story was separated into different part and was updated. The website might be the only media could treat a story like that. The second one is Daily Mail’s story. I choose it because it is unusual. Many readers of Daily Mail are work class. They probably read this story on their way home, on train or bus. The deep analysis cannot catch their attention. They are looking for easy stories. One-man postal service fit their taste.
The Second one is the nature of report. You cannot treat story in bulletin. There is no time for extend. You also cannot fabricate a story from short interview. My point is that choose a correct channel for good stories, like BBC interviewed experts on line and objective analysis for newspaper. Mix these two elements together, a good report was born.
Showing posts with label BBC. Show all posts
Showing posts with label BBC. Show all posts
Saturday, October 24, 2009
Friday, October 23, 2009
Media study (2) - how they report postal strike?
22 October, the postal strike started in the morning.
BBC kept following the strike’s operation. Correspondents reported the situation of the strike from all parts of the UK. TV is the best way of broadcast movements, because the lively pictures give audiences vision impact. BBC News at One interviewed Divisional Managing Director of TNT Express Stuart Stobie in Warwickshire, to explain how the strike affects TNT. Meanwhile, the journalist in Manchester went into a stamp shop to find out the affection of their business by the strike. Different interviewees bring clearer report angle and keep following the walkout. It fits the taste of mass audiences not the politics or business man. During the report, at the bottom of the screen, the floating news was keeping update.
At night, BBC Two program Newsnight broadcasted a short video. It combines footage of the strike with interviews of Royal Mail postal workers who were not join in the strike. One of them said he worked at that day because he has to pay bills, children’s tuition. If he worked at that day, he would get that day’s money. Very simple answer, no theories, no slogan, but it moves audiences. I think his answer is the real reason of strike.
The website has less advantage of following the strike, although it is BBC official website that could broadcast the video of strike legally. (Nowadays people prefer to visit YouTube for footage taken on a mobile phone.) Therefore, the BBC website turns to report the background of Royal Mail strike in history and gives analysis. News: Origins of the Royal Mail Strike was updated at 12:19. It said, “In 2007, the last national postal strike ended after both sides signed a 14-page agreement…” The website uses its unlimited pages give a clear reason of the strike though reviewing the walkout in 2007. And then, the website analyzed, “the great prize of replacing confrontation with trust between the two sides, seems as far away as ever.”
This objective analysis was proofed by the following news. The website concludes people’s attitude and wrote Postal strike divides commentators. It gives the different voices of commentators. “In the Guardian, Seumas Milne says ‘back in the real world, postal workers might have been thought foolish…’” A former postal worker, Mick Hume said, “…Postal workers deserve better than that.” When the strike was continuing, the website not only updated the latest news, but also looked forward new angles of the story. It might attract more audiences than TV station. On the other hand, the website sets a page for comments named Have you say? including subtitles, such as How is the strike affecting you? and Postal workers views. Just 22 Oct, thousands people made comments on BBC website. It is a peak in three days. Vox pops is keeping the affairs hot.
It is no doubt that the leader of BNP instead postal strike covers the front page of The Times. However, I was little surprised that the story of strike was arranged on page 8. Newspaper is always the slowest one during operating affairs. The other way round, an adequate amount of times give journalists enough time to thinking. The reports of strike on The Times gives a link that point to page 23. It recommends readers to turn to their comments part. Ann Treneman criticized the condemnations between Gordon Brown and David Cameron. She combines the argument with a former story about Parliament’s favorite biscuits. It is more interesting than a political story. Another link of the story is letters to editor. The editor collected two letters and published. This old communication method to show Vox pops seems a bit out of time.
BBC kept following the strike’s operation. Correspondents reported the situation of the strike from all parts of the UK. TV is the best way of broadcast movements, because the lively pictures give audiences vision impact. BBC News at One interviewed Divisional Managing Director of TNT Express Stuart Stobie in Warwickshire, to explain how the strike affects TNT. Meanwhile, the journalist in Manchester went into a stamp shop to find out the affection of their business by the strike. Different interviewees bring clearer report angle and keep following the walkout. It fits the taste of mass audiences not the politics or business man. During the report, at the bottom of the screen, the floating news was keeping update.
At night, BBC Two program Newsnight broadcasted a short video. It combines footage of the strike with interviews of Royal Mail postal workers who were not join in the strike. One of them said he worked at that day because he has to pay bills, children’s tuition. If he worked at that day, he would get that day’s money. Very simple answer, no theories, no slogan, but it moves audiences. I think his answer is the real reason of strike.
The website has less advantage of following the strike, although it is BBC official website that could broadcast the video of strike legally. (Nowadays people prefer to visit YouTube for footage taken on a mobile phone.) Therefore, the BBC website turns to report the background of Royal Mail strike in history and gives analysis. News: Origins of the Royal Mail Strike was updated at 12:19. It said, “In 2007, the last national postal strike ended after both sides signed a 14-page agreement…” The website uses its unlimited pages give a clear reason of the strike though reviewing the walkout in 2007. And then, the website analyzed, “the great prize of replacing confrontation with trust between the two sides, seems as far away as ever.”
This objective analysis was proofed by the following news. The website concludes people’s attitude and wrote Postal strike divides commentators. It gives the different voices of commentators. “In the Guardian, Seumas Milne says ‘back in the real world, postal workers might have been thought foolish…’” A former postal worker, Mick Hume said, “…Postal workers deserve better than that.” When the strike was continuing, the website not only updated the latest news, but also looked forward new angles of the story. It might attract more audiences than TV station. On the other hand, the website sets a page for comments named Have you say? including subtitles, such as How is the strike affecting you? and Postal workers views. Just 22 Oct, thousands people made comments on BBC website. It is a peak in three days. Vox pops is keeping the affairs hot.
It is no doubt that the leader of BNP instead postal strike covers the front page of The Times. However, I was little surprised that the story of strike was arranged on page 8. Newspaper is always the slowest one during operating affairs. The other way round, an adequate amount of times give journalists enough time to thinking. The reports of strike on The Times gives a link that point to page 23. It recommends readers to turn to their comments part. Ann Treneman criticized the condemnations between Gordon Brown and David Cameron. She combines the argument with a former story about Parliament’s favorite biscuits. It is more interesting than a political story. Another link of the story is letters to editor. The editor collected two letters and published. This old communication method to show Vox pops seems a bit out of time.
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